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Exhibition gets innovative

28th November - 30th November 2016

This Way Up is the UK’s film exhibition innovation conference, Jointly organised by Film Hubs Scotland, North West Central and North.

Film exhibitors from across the UK and Europe to come together to explore new ideas, emerging audience trends and the future of cinema.

Taking place at the newly refurbished Glasgow Film Theatre, This Way Up 2016 will welcome delegates to an inspiring and thought-provoking programme packed with more than 20 workshops, panel discussions and keynotes.

Plus there will be a screening of Wunder der Schopfung with new live score, one-to-one Cinema Surgeries with Laura Rothwell, and opportunities to meet and collaborate during lunches and drinks.

This year British Council is working with This Way Up to bring an international dimension to their discussions. Our Film Programme Managers Gary Thomas, Wendy Mitchell and Jemma Desai will be chairing the sessions below with Director of Film Briony Hanson in attendance alongside Sophie Brown who will be covering the sessions for our blog.

The sessions we are chairing are:

29 November

The Problem with Abundance (11:50-13:00)
We discuss ways to tackle the problem of abundance. What are the opportunities and challenges of too much choice in film content?
Wendy Mitchell, British Council (chair)
Bobby Allen, MUBI
Ben Luxford, BFI
Jason Wood, HOME
Allison Gardner, Glasgow Film

RE/Mixing it: Film, Archive, Music (15:50-17:00)
Collaborations between filmmakers and musicians, often revisiting and re-presenting archive material, are now a regular feature of film – and music – festivals. In this session, we’re going to look at the creative and popular potential of cross artform commissioning. What makes a successful collaboration? What does (and doesn’t) work for an audience? What are the challenges for exhibitors, producers, programmers and partners?
Gary Thomas, British Council (chair)
Alison Strauss, Hippodrome Festival of Silent Cinema
Virginia Heath, filmmaker
Nigel Humberstone, Sensoria

30 November
Cities (11:35 - 12:45)
Cities are often seen as engines of cultural production, experimentation and consumption, but they are also places where social concerns are most magnified (economic inequality, physical and mental health issues, social isolation). How can cinemas, festivals and exhibitors develop projects that create meaningful impacts that mesh with existing urban infrastructure?
Jemma Desai, British Council (chair) 
Cian Smyth, Hull UK City of Culture 
David Archibald, University of Glasgow / Radical Film Network 
Agnieszka Moody, Creative Europe Desk UK
Shola Amoo, filmmaker

The full line up and schedule is available at